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2015 China Overview Print Research

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2015 China Overview Print Research covers 2015 China media performance of newspaper and magazine. It mainly describes the features, reach rate, ad expenditure of newspaper and magazine ads. Moreover, the time spent on print and the readers’ age distribution are shown in this report.

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2015 China Overview Print Research

Summary

  • Both the media reach rate and advertisement expenditures of newspaper users have decreased yearly. The newspaper readers are even shortening their reading time, which leads to a huge cut of heavy/medium newspaper reader proportion.
  • Digital era’s coming is reflected by the changes of readers (aging issue of readers). Also the industrial pressure (industrial competitiveness, impact of new media) challenges the newspaper media significantly, which results in the huge cut of newspaper ads.
  • Like newspaper media, the media contact rate and ads expenditures of magazines have also decreased year by year. Journals are faced with several issues such as sever homogenization, huge amount of new journal’s entry and impact from Internet new media, all of which are leading to a sharp fall of magazines’ ads volume.

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