2015 China Overview Radio Research gives relevant evidence of demographic information of China’s radio listeners, listener’s behavioral preferences and their radio programs preferences. In addition, information about different channels’ market shares are provided in this media overview.
2015 China Overview Internet Research illustrates the country's and regionals market scale and penetration of internet . Also, many data have outlined Chinese market size of Chinese netizens, pictured netizens’demography as well as their behavior and preferences in terms of surfing online. In addition, the status quo and trends of China internet ads have been summarized including marketing budgets allocation to internet ads and preferred internet ads forms.
2015 China Overview Print Research covers 2015 China media performance of newspaper and magazine. It mainly describes the features, reach rate, ad expenditure of newspaper and magazine ads. Moreover, the time spent on print and the readers’ age distribution are shown in this report.
2015 China Overview Social Media Research presents the demographic information of China’s social media users. It gives the overall profile of social media users’ behavior and preferences.Besides, popular APP ranking lists are given based on their popularity and usage.
2015 China Overview TV Research presents the whole picture of China’s TV media in 2015 with abundance data evidence. It provides information in terms of national overall TV coverage rate, time-spent on TV watching, all-level TV program coverage as well as TV watchers’ profile. Chinese TV ads research is also included in this report.