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思为营销报告

基于对中国市场及全球市场的深入洞察，我们会定期发布营销相关的报告，帮助您实现业务的增长与发展。

思为报告覆盖多个领域，包括中国/全球媒体、市场、营销、目的地营销、MICE产业、活动与公关等。此外，每年我们的调研团队会发布China Overview系列报告，为您带来专业领域的最新资讯，其中包括20个子话题：中国经济、城市、人口、富人群体、奢侈品领域、投资、汽车产业、旅游产业、移民、跨境商务、全媒体、互联网、移动互联网、社交媒体、电视、广播、印刷业、户外广告、电影、机场。

您可以从我们的网站选择下载这些报告。

  • 2016 China Market Overview - the Rich

    Although China's economy growth has slowed down over the past year, the number of high-net-worth individuals has grown at a double-digit rate in China. The majority of high-net-worth individuals were entrepreneurs or gold collars who were resident in East China, North China and South China.

    English

  • 2016 China Market Overview - People

    As of the end of 2015, the proportion of 80s in the first-tier cities was much higher than that of 90s and 95s who tended to stayed in the second-tier or third-tier cities. Mobile internet had spread more to the post-90s generation than other generations, wherein more than 90% of the post-90s generation go shopping via mobile phones.

    English

  • 2016 China Market Overview - Luxury

    Since 2012, due to Chinese government’s strengthening of anti-corruption, some luxury goods declined in consumption, especially like watches, luggage and men’s clothing. In addition, luxury consumers in China were increasingly inclined to get luxury information through the internet, like Weibo, WeChat, mobile applications, etc.

    English

  • 2015 China Overview Radio Research

    2015 China Overview Radio Research gives relevant evidence of demographic information of China’s radio listeners, listener’s behavioral preferences and their radio programs preferences. In addition, information about different channels’ market shares are provided in this media overview.

    English

  • 2015 China Overview Print Research

    2015 China Overview Print Research covers 2015 China media performance of newspaper and magazine. It mainly describes the features, reach rate, ad expenditure of newspaper and magazine ads. Moreover, the time spent on print and the readers’ age distribution are shown in this report.

    English

  • 2015 China Overview Internet Research

    2015 China Overview Internet Research illustrates the country's and regionals market scale and penetration of internet . Also, many data have outlined Chinese market size of Chinese netizens, pictured netizens’demography as well as their behavior and preferences in terms of surfing online. In addition, the status quo and trends of China internet ads have been summarized including marketing budgets allocation to internet ads and preferred internet ads forms.

    English

  • China Social Media Report

    2015 China Overview Social Media Research presents the demographic information of China’s social media users. It gives the overall profile of social media users’ behavior and preferences.Besides, popular APP ranking lists are given based on their popularity and usage.

    English

  • 2015 China Overview OOH, Movie and Airport Ads Research

    2015 China Overview OOH, Movie and Airport Ads Research introduces alternative media ads market, such as OOH, Movie and Airport . It includes the reach rate, ads expenditure and growth rate of OOH media, covers Chinese film market yearly box offices and person times in 2009-2014, numbers of cinemas, and media ads expenditure, and highlights 2015 China media performance of airport.

    English

  • 2015 China Overview Economy Report

    2015 China Overview Economy Report presents the basic national data and profiles 2015 Chinese population trend as well as gender and age structures. In addition, it highlights 2015 national economy performance in GDP, CPI, foreign direct investment, service industry.

    English

  • China All-media Report

    2015 China Overview All Media Research provides data outlining the country's and regional current and historical daily usage of different media. Besides, in this part, the trends of different media ads cost have been summarized with data, including ads budgets allocation to different media forms.

    English
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全球营销机构

作为全球市场营销专家，我们的营销服务可以帮助您拓展在全球范围内的业务。

  • 全球全媒体营销

    上海思为文化传播有限公司是领先的国际市场全媒体营销机构，可提供一站式全案营销解决方案。

  • 跨境营销与全球营销

    帮助您的品牌与全球消费者及客户建立联系。

  • 全球数字营销、社交媒体营销及移动营销

    全球领先的数字媒体、社交媒体、移动营销机构

  • 全球广告&媒体购买

    作为领先的广告代理商，向客户提供专业的全球媒体购买、广告创意及制作服务。

  • 目的地营销及品牌推广

    为国内外目的地提供专业的目的地营销及品牌化服务

  • 会奖会展

    我们提供的会奖会展服务包括展会场所确认、酒店住宿安排以及全面的活动管理。

  • 活动与公关

    我们提供线上线下活动，数字公关和传统公关等服务。

  • 全球营销顾问

    提供全球消费者洞察、全球市场调研、全球营销策略咨询等服务