2015 China Overview Automobile Market Report

English

2015 China Overview Automobile Market Report highlights 2015 China Automobile Market status, including the overview of China’s automobile industry, the market share of domestic car production and the top 10 best sales automakers in China. It also makes comparison of the popularity and market share of different car models.

Tags:

Summary

  • In 2014, the growth of domestic car production and sales reduced by half compared to year 2013. Passenger automobile’s growth appeared to be slow down, which still outperformed the overall automobile industry.
  • The sedan market’s size was relatively higher. The 2014 sales of SUV and MVP increased significantly over previous year. Contrarily, cross passenger vehicle market showed a falling trend. Unlike the sales and production boost of commercial vehicles in year 2013, the market volume of cross commercial vehicles experienced overall decline in 2014.
  • The market share of China domestic self-owned brand passenger vehicles decreased in 2014, and the falling trend has sustained in consecutive four years. The market shares of German, American, Korean and French passenger vehicles are further promoted.
  • China car market is multi-oligopolistic. The sales volume of eight automobile tycoons accounted for 85.67% of total market sales. And their market shares still appears to expand slightly.
  • From the perspective of overall market, automobiles have become the necessities to the rich. With the increase of private assets, the rich will show greater demand for automobiles to carter their various needs in their lives. Most of the rich who have plan for purchasing sedans are inclined to choose medium-/high-end products.

Preview

全球营销机构

作为全球市场营销专家,我们的营销服务可以帮助您拓展在全球范围内的业务。
  • 全球全媒体营销

    上海思为文化传播有限公司是领先的国际市场全媒体营销机构,可提供一站式全案营销解决方案。

  • 跨境营销与全球营销

    帮助您的品牌与全球消费者及客户建立联系。

  • 全球数字营销、社交媒体营销及移动营销

    全球领先的数字媒体、社交媒体、移动营销机构

  • 全球广告&媒体购买

    作为领先的广告代理商,向客户提供专业的全球媒体购买、广告创意及制作服务。

  • 目的地营销及品牌推广

    为国内外目的地提供专业的目的地营销及品牌化服务

  • 会奖会展

    我们提供的会奖会展服务包括展会场所确认、酒店住宿安排以及全面的活动管理。

  • 活动与公关

    我们提供线上线下活动,数字公关和传统公关等服务。

  • 全球营销顾问

    提供全球消费者洞察、全球市场调研、全球营销策略咨询等服务