2015 China Overview OOH, Movie and Airport Ads Research
2015 China Overview OOH, Movie and Airport Ads Research introduces alternative media ads market, such as OOH, Movie and Airport . It includes the reach rate, ads expenditure and growth rate of OOH media, covers Chinese film market yearly box offices and person times in 2009-2014, numbers of cinemas, and media ads expenditure, and highlights 2015 China media performance of airport.
- As a special media, OOH advertisement will not only bring commercial effect, but also public effect into the entire city or even broader range.
- Public transportation has been the focus of OOH advertisement in recent years. With the increasing penetration rate of OOH video advertisement, the media transforms from conventional to LCD TV and from public to specific audience categorized by community.
- Though the growth of advertisement release has been stabilized but still retain over 20% annual increase. Cinema and bus advertising are the major choices for advertisement release in 2015. Videos in supermarkets or subways are booming as media for advertisement release.
- Tier 1 city is still the primary market for OOH advertisement release. However, media channel would keep penetrating into tier 2 and tier 3 cities as a result from the saturation of tier 1 city market as well as the media expansion in tier 3 cities.