China Social Media Report

English

2015 China Overview Social Media Research presents the demographic information of China’s social media users. It gives the overall profile of social media users’ behavior and preferences.Besides, popular APP ranking lists are given based on their popularity and usage.

Summary

  • 90s generation has become the main users of Chinese social media. 90s generation prefer to watch internet videos, while 80s and 70s prefer to shop online and read news respectively.
  • Chinese netizens open and use 6-10 media APPs on average every day. The most frequently used social media platforms are WeChat, QQ and Weibo. When they use social media platforms, they outweigh ‘media’ nature of the platforms to obtain news and information as well as share their lives instead of being ‘social’.
  • WeChat users are younger and more frequently browse the platform. The users not only acquire common socialization by WeChat, but obtain information and life convenience as well.
  • Most of the Weibo users are male whose ages are relatively older than that of WeChat. Geographically, the Weibo users concentrate in such areas as Shanghai, Zhejiang Province, Jiangsu Province and the Zhujiang Delta.
  • Currently, various APPs developed by such Internet tycoons as Baidu, Alibaba and Tencent are taking leading positions in China’s mobile Internet market.
  • Mobile Social Platforms: Tencent’s two APPs outperformed their competitive APPs.
  • Mobile Entertainment Platforms: The top3 mobile video APPs are Tencent, Youku and IQIYI. And the top3 mobile music APPS are KUGOU music, QQ music and KUWO music.
  • Mobile News Platforms: The top5 APPs are Tencent, TOUTIAO, 163 news, SOHU news and IFENG news.
  • Mobile Tourism: In this October, a merger between QUNAR and CTRIP produced the greatest mobile tourism APP in China.
  • Mobile E-commerce: TAOBAO outperformed other APPs.

Preview

全球营销机构

作为全球市场营销专家,我们的营销服务可以帮助您拓展在全球范围内的业务。
  • 全球全媒体营销

    上海思为文化传播有限公司是领先的国际市场全媒体营销机构,可提供一站式全案营销解决方案。

  • 跨境营销与全球营销

    帮助您的品牌与全球消费者及客户建立联系。

  • 全球数字营销、社交媒体营销及移动营销

    全球领先的数字媒体、社交媒体、移动营销机构

  • 全球广告&媒体购买

    作为领先的广告代理商,向客户提供专业的全球媒体购买、广告创意及制作服务。

  • 目的地营销及品牌推广

    为国内外目的地提供专业的目的地营销及品牌化服务

  • 会奖会展

    我们提供的会奖会展服务包括展会场所确认、酒店住宿安排以及全面的活动管理。

  • 活动与公关

    我们提供线上线下活动,数字公关和传统公关等服务。

  • 全球营销顾问

    提供全球消费者洞察、全球市场调研、全球营销策略咨询等服务