2015 China Overview Tourism Market Report

English

2015 China Overview Tourism Market Report highlights 2015 China tourism market status, including the overview of China’s inbound and outbound travel, traveler’s preferences as well as popular destinations both domestic and overseas.

Tags:

Summary

  • The number of China’s domestic outbound tourism has been rising while the number of foreigner’s inbound tourism has remained in a steady level. Evidently, the foreign exchange of inbound tourism has kept rising, which indicates that inbound overseas tourists ‘s consumptive willingness and ability is being enhanced year-by-year.
  • Overseas tourists acquire China’s tourism information mainly from Internet. They prefer to obtain tourism information from search engines as well as the websites of airline corporations, hotels and travel agencies. About 60% of overseas tourists came to China in a self-guided way. In recent years, increasingly more overseas tourists choose to come to China in a customized way.
  • Due to the limited information channel and culture gap, overseas tourists respond entirely different before and after they come to China. The majority of concerns they have before they come to China become satisfaction. Thus, China tourism destinations should be more open to international market, make more global tourists know about China, and become the bridge of communication and information.
  • In terms of outbound tourism, Chinese are more enthusiastic to such Asia Pacific destinations as HongKong, Taiwan and Thailand. Compare to the previous years, Chinese willingness and capability in overseas consumption are promoted in these years.
  • Regarding to information channels, Chinese prefer to obtain outbound tourism information from friends and travelling guides. However, among the common used channels, Chinese are more likely to have trust in online review websites as well as the suggestions and opinions from friends and relatives.
  • Up to Q2 2015, London, Bangkok, Paris and Dubai appeared to be more popular among worldwide travelers. Asia Pacific destinations are welcomed by travelers.
  • In 2014, domestic rich people had higher frequency in conducting business trips. Almost one third of time is spent on business trips every month. However, compared to 2013, rich people have fewer number of outbound tourism in 2014. One fourth of total number of tourism made by rich people in 2014 is outbound tourism.
  • Medium to short distance traveling is welcomed by rich people. They spend 5-8 days, on average, in each trip. Their spending behavior appeared to be rational. The cost of each outbound trip was USD5500 per capita (flight tickets cost were not included).
  • In 2014, the most and second most important purposes of rich people’s outbound tourism are sight-seeing and shopping relatively. Hence, shopping, sight-seeing and experiencing local culture are major arrangements in rich people’s outbound trips.
  • On one hand, Sanya, Hongkong and Yunnan-Tibet passageway were domestic tourism priorities among Chinese rich people in recent years. On the other hand, Australia, France and Dubai were welcomed by Chinese rich people and became major outbound destinations.

Preview

全球营销机构

作为全球市场营销专家,我们的营销服务可以帮助您拓展在全球范围内的业务。
  • 全球全媒体营销

    上海思为文化传播有限公司是领先的国际市场全媒体营销机构,可提供一站式全案营销解决方案。

  • 跨境营销与全球营销

    帮助您的品牌与全球消费者及客户建立联系。

  • 全球数字营销、社交媒体营销及移动营销

    全球领先的数字媒体、社交媒体、移动营销机构

  • 全球广告&媒体购买

    作为领先的广告代理商,向客户提供专业的全球媒体购买、广告创意及制作服务。

  • 目的地营销及品牌推广

    为国内外目的地提供专业的目的地营销及品牌化服务

  • 会奖会展

    我们提供的会奖会展服务包括展会场所确认、酒店住宿安排以及全面的活动管理。

  • 活动与公关

    我们提供线上线下活动,数字公关和传统公关等服务。

  • 全球营销顾问

    提供全球消费者洞察、全球市场调研、全球营销策略咨询等服务