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2016 China Market Overview - the Rich
Although China's economy growth has slowed down over the past year, the number of high-net-worth individuals has grown at a double-digit rate in China. The majority of high-net-worth individuals were entrepreneurs or gold collars who were resident in East China, North China and South China.
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2016 China Market Overview - People
As of the end of 2015, the proportion of 80s in the first-tier cities was much higher than that of 90s and 95s who tended to stayed in the second-tier or third-tier cities. Mobile internet had spread more to the post-90s generation than other generations, wherein more than 90% of the post-90s generation go shopping via mobile phones.
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2016 China Market Overview - Luxury
Since 2012, due to Chinese government’s strengthening of anti-corruption, some luxury goods declined in consumption, especially like watches, luggage and men’s clothing. In addition, luxury consumers in China were increasingly inclined to get luxury information through the internet, like Weibo, WeChat, mobile applications, etc.
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2015 China Overview TV Research
2015 China Overview TV Research presents the whole picture of China’s TV media in 2015 with abundance data evidence. It provides information in terms of national overall TV coverage rate, time-spent on TV watching, all-level TV program coverage as well as TV watchers’ profile. Chinese TV ads research is also included in this report.
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2015 China Overview Mobile Internet Research
2015 China Overview Mobile Internet Research outlined Chinese market size of mobile netizens, pictured netizens' demography as well as their behavior and preferences in terms of surfing online with mobile devices. In addition, in this part, the status quo and trends of China mobile ads have been summarized including marketing budgets allocation to mobile ads.
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China All-media Report
2015 China Overview All Media Research provides data outlining the country's and regional current and historical daily usage of different media. Besides, in this part, the trends of different media ads cost have been summarized with data, including ads budgets allocation to different media forms.
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2015 China Overview OOH, Movie and Airport Ads Research
2015 China Overview OOH, Movie and Airport Ads Research introduces alternative media ads market, such as OOH, Movie and Airport . It includes the reach rate, ads expenditure and growth rate of OOH media, covers Chinese film market yearly box offices and person times in 2009-2014, numbers of cinemas, and media ads expenditure, and highlights 2015 China media performance of airport.
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China Social Media Report
2015 China Overview Social Media Research presents the demographic information of China’s social media users. It gives the overall profile of social media users’ behavior and preferences.Besides, popular APP ranking lists are given based on their popularity and usage.
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2015 China Overview Internet Research
2015 China Overview Internet Research illustrates the country's and regionals market scale and penetration of internet . Also, many data have outlined Chinese market size of Chinese netizens, pictured netizens’demography as well as their behavior and preferences in terms of surfing online. In addition, the status quo and trends of China internet ads have been summarized including marketing budgets allocation to internet ads and preferred internet ads forms.
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2015 China Overview Print Research
2015 China Overview Print Research covers 2015 China media performance of newspaper and magazine. It mainly describes the features, reach rate, ad expenditure of newspaper and magazine ads. Moreover, the time spent on print and the readers’ age distribution are shown in this report.
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