• 2016 China Market Overview - the Rich

    Although China's economy growth has slowed down over the past year, the number of high-net-worth individuals has grown at a double-digit rate in China. The majority of high-net-worth individuals were entrepreneurs or gold collars who were resident in East China, North China and South China.

    English
  • 2016 China Market Overview - People

    As of the end of 2015, the proportion of 80s in the first-tier cities was much higher than that of 90s and 95s who tended to stayed in the second-tier or third-tier cities. Mobile internet had spread more to the post-90s generation than other generations, wherein more than 90% of the post-90s generation go shopping via mobile phones.

    English
  • 2016 China Market Overview - Luxury

    Since 2012, due to Chinese government’s strengthening of anti-corruption, some luxury goods declined in consumption, especially like watches, luggage and men’s clothing. In addition, luxury consumers in China were increasingly inclined to get luxury information through the internet, like Weibo, WeChat, mobile applications, etc.

    English
  • 2015 China Overview Economy Report

    2015 China Overview Economy Report presents the basic national data and profiles 2015 Chinese population trend as well as gender and age structures. In addition, it highlights 2015 national economy performance in GDP, CPI, foreign direct investment, service industry.

    English
  • China All-media Report

    2015 China Overview All Media Research provides data outlining the country's and regional current and historical daily usage of different media. Besides, in this part, the trends of different media ads cost have been summarized with data, including ads budgets allocation to different media forms.

    English
  • 2015 China Overview City Research

    2015 China Overview City Research highlights 2015 China market description of cities, regarding the population, population’s age and gender structure. Furthermore, it covers the urban construction speed, and urban-rural population ratio. In the end, it attaches two forms about the features of China’s provinces, cities, as well as their GDP levels.

    English
  • 2015 China Overview Mobile Internet Research

    2015 China Overview Mobile Internet Research outlined Chinese market size of mobile netizens, pictured netizens' demography as well as their behavior and preferences in terms of surfing online with mobile devices. In addition, in this part, the status quo and trends of China mobile ads have been summarized including marketing budgets allocation to mobile ads.

    English
  • 2015 China Overview People Research

    2015 China Overview People Research introduces 2015 China market description of 80’s, 90’s, and 00’s. It profiles the features of 90’s, including their views of love and marriage, consumption category, career planning, and employment status. In addition, it shows the idols, entertainment, APP style 90’s prefer. In the end, it reflects the generation gap of 80’s, 90’s and 00’s.

    English
  • 2015 China Overview Automobile Market Report

    2015 China Overview Automobile Market Report highlights 2015 China Automobile Market status, including the overview of China’s automobile industry, the market share of domestic car production and the top 10 best sales automakers in China. It also makes comparison of the popularity and market share of different car models.

    English
  • China Crossborder Market Report

    2015 China Overview Crossborder Business Market Report highlights 2015 China Crossborder e-Commerce Market status, including China’s total import and export volume, rapid growing trend and transaction pattern evolvement.

    English
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