• China Social Media Report

    2015 China Overview Social Media Research presents the demographic information of China’s social media users. It gives the overall profile of social media users’ behavior and preferences.Besides, popular APP ranking lists are given based on their popularity and usage.

    English
  • 2015 China Overview OOH, Movie and Airport Ads Research

    2015 China Overview OOH, Movie and Airport Ads Research introduces alternative media ads market, such as OOH, Movie and Airport . It includes the reach rate, ads expenditure and growth rate of OOH media, covers Chinese film market yearly box offices and person times in 2009-2014, numbers of cinemas, and media ads expenditure, and highlights 2015 China media performance of airport.

    English
  • 2015 China Overview Automobile Market Report

    2015 China Overview Automobile Market Report highlights 2015 China Automobile Market status, including the overview of China’s automobile industry, the market share of domestic car production and the top 10 best sales automakers in China. It also makes comparison of the popularity and market share of different car models.

    English
  • 2015 China Overview Radio Research

    2015 China Overview Radio Research gives relevant evidence of demographic information of China’s radio listeners, listener’s behavioral preferences and their radio programs preferences. In addition, information about different channels’ market shares are provided in this media overview.

    English
  • 2015 China Overview Internet Research

    2015 China Overview Internet Research illustrates the country's and regionals market scale and penetration of internet . Also, many data have outlined Chinese market size of Chinese netizens, pictured netizens’demography as well as their behavior and preferences in terms of surfing online. In addition, the status quo and trends of China internet ads have been summarized including marketing budgets allocation to internet ads and preferred internet ads forms.

    English
  • 2015 China Overview The Rich Market Report

    2015 China OverviewThe Rich Market Report highlights 2015 China market description of the rich, including the number and their assets. Moreover, it describes the entertainments, sports and gift-giving brands the rich prefer.

    English
  • 2015 China Overview Mobile Internet Research

    2015 China Overview Mobile Internet Research outlined Chinese market size of mobile netizens, pictured netizens' demography as well as their behavior and preferences in terms of surfing online with mobile devices. In addition, in this part, the status quo and trends of China mobile ads have been summarized including marketing budgets allocation to mobile ads.

    English
  • 2015 China Overview TV Research

    2015 China Overview TV Research presents the whole picture of China’s TV media in 2015 with abundance data evidence. It provides information in terms of national overall TV coverage rate, time-spent on TV watching, all-level TV program coverage as well as TV watchers’ profile. Chinese TV ads research is also included in this report.

    English
  • China All-media Report

    2015 China Overview All Media Research provides data outlining the country's and regional current and historical daily usage of different media. Besides, in this part, the trends of different media ads cost have been summarized with data, including ads budgets allocation to different media forms.

    English
  • 2015 China Overview Luxury Market Report

    2015 China Overview_ Luxury Market Report highlights 2015 China’s Luxury Market status, including the total market volume, consumers’ purchase intention and purchase preferences in recent years. We also study the main attributes to possess a luxury brand and budgets per person for luxury goods among Chinese consumers.

    English
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